Guest Article: Interbike 2011


Imagine my surprise when, while enthusiastically discussing the “porn show” down in Vegas, some of my coworkers expressed concern and declared the discussion of this subject during a conference call to be “inappropriate”. Apparently, there is some other kind of porn that doesn’t involve bicycles that also has a show there as well. Very confusing, and, quite honestly, I’m not sure what the appeal would be if it doesn’t involve chains and lube.

Our community member @sgt has managed to lie and cheat his way into the vendor-only Interbike Show in Las Vegas, which is one of the most significant bike shows in the world. He was kind enough to share his thoughts and photos, and even provided a V and Anti-V summary at the end. Cheers to that.

Yours in Cycling,

Frank

I had the distinct privilege to attend Interbike 2011 in Las Vegas with some clubmates.  What follows is my first hand account of what I saw, what I liked, what I didn’t like, and what impressed me most and least, with special attention paid to those items of particular interest to you, my fellow Velominati.

For those of you who don’t know, Interbike is the US equivalent of Eurobike, an industry-only trade show for all things related to the bicycle industry.  All the major component manufacturers attend, and most of the frame, wheel and component companies.   I was there under the nominal auspices of my local shop and club sponsor, but I had an ulterior motive: to represent the Keepers, to seek out new devices for channeling The V; to boldly go where no Velominatus had gone before.

Let me start by saying that Interbike is an amazing compendium of bike-related ephemera… you can find anything related to travel using wheels and pedals, plus a bunch of stuff that seems to pertain to nothing at all.  I found it interesting that although most of the second tier bike/frame manufacturers were there, only Specialized represented the big boys: no Trek, no Cannondale, no Giant (although they did have some stuff at the outdoor demo earlier in the week, which I missed).  And no Cervelo either (sorry, Frank).

Just as well, as I am way more interested in what the mid-to-small size builders are doing.  I visited Bianchi, Wilier, Look, Time, Lapierre, Argon, etc.  But the bike-maker that most impressed me was BMC.

The Time Machine:

The Race Machine:

The Cuddles Machine:

BMC really pushes the envelope with tube shapes, materials and their signature short seat stays, plus big honking bottom bracket shells. And they use really hard math:

I also saw some downright silly stuff, like this aero headtube on a Look mountain bike (really?):

And this unique saddle from Merckx-knows-who:

I visited the booths of many companies beloved of the Velominati.

Dumonde Tech was showcasing this:

Yes, that’s coffee-scented organic chain lube, folks.  Sorry Frank, I couldn’t coerce a sample out of them, but I did get a little Dumonde Tech Lite for personal consumption.

Lezyne was showcasing a very sharp looking new line of tools.  When I remarked that the beer opener was a nice afterthought for the pedal wrench, the designers quickly corrected me; the pedal sockets were added to the beer opener so the boss wouldn’t yell at them….My bad.

And even Columbus Tubing had a booth in the Italia pavilion, along with Wilier, Vittoria, Limar, and a bunch more:

My next pair of shoes:

Nirvana:

I even got some classic bend bar porn for Frank:

Oval Concepts (the only carbon classic bars I found, and my bars of choice, btw):

Deda:

3T Rotundos:

Interbike was truly an embarrassment of riches.  There were many companies paying homage to La Vie Velominatus with clothing and equipment designed in accordance with The Rules. Unfortunately there were many, many more heretics.  I could go on and on and on describing the various horrors being foisted on the cycling public, while applauding the good that was displayed cheek by jowl, sometimes in adjoining booths.  With that said, and after careful consideration, I have conferred the following honors and demerits for the best and the worst of Interbike.

Interbike V-Awards:

The companies below are representative of the highest quality, initiative and entrepreneurship I saw at Interbike.  While they were by no means the only companies displaying these traits,  they set themselves apart with innovation, guts and audacity.  Business V, as it were.

East Coast Cycle Supply (http://www.eccyclesupply.com/):

This startup is composed of a bunch of guys that got their pink slips after their old bike company failed. (I’ll spare you the sordid details, especially since I really don’t remember what they told me.)  But, rather than pack it up and call it a day, they rallied, started a new company and set about using their industry knowledge to source some very cool frames and start a new brand (Bootleg).  I ran across them down in the bowels of the second floor, behind some elliptical trainers.  They are good eggs, have passion for what they do, and aren’t afraid to back it up with their own scratch.  Good on yer, boys!

Knog (http://www.knog.com.au/ ):

Against my better judgment, and despite being fucking poms, Knog deserves a mention. They make some very nifty shit, including little strap on LED lites in case you get caught out late, and they had a very cute young Sheila handing out what was beyond doubt the best booth schwag (that’s a patch kit, ya perverts!). Bonzer!

HeadsUp Systems (http://www.headsupsystems.com/):

This company cleverly repurposes existing RFID technology to keep us from ruining our expensive toys while being hauled about car-top.  One sensor goes in the garage with a big bright LED warning light, another goes in the car, and individual compact units clip onto bikes, kayaks, carriers, etc.  When you put the gear on top, the in-car sensor / alerter detects them, and if your car then gets too close to the garage door, both alerters flash / beep to warn you you’re about to make a costly mistake!  The units are economical, simple and use proven technology.  Very strong work!

Now that the laurels have been handed out, it’s time for the brick bats…

 

Anti-V Awards (no further explanation needed, and no links provided):

Ellipti-go:

What. The. Fucking. Fuck.  Needlessly complex much?  There’s a guy with one of these locally; if he ever even gets onto my wheel I’ll know it’s time to start playing golf again.

E-go Kits:

A bolt-on electric motor that attaches to your frame with a contraption right out of Brazil, attached to a twenty pound battery backpack with the electrical connection on the nose of the saddle, right where it can do the most damage.  But hey, it only costs $2,995.99 USD!  Here’s some advice for the E-go boys: Go ride your bikes, without the stupid motors, and think up something better.

Specialized:

Just because… Boring!!!!!!

That brings me to the end of my story.  I  had a really fun day, saw some cool stuff and got to talk bikes with knowledgeable staff, friends and other attendees.  Well worth it, but suffice to say that a full day at Interbike left me feeling a little like this:

“Go ahead, get your fucking camera just a little bit closer…”

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107 Replies to “Guest Article: Interbike 2011”

  1. @snoov
    Do you have to ride a bike to scale? Lots of talk, controversy, and””increasingly””optimism about the new Pan Am games velodrome that will be built in Hamilton in the near future (for 2015). Knowing Hamilton politics, we’ll probably find a way to mess things up, though…

  2. @Steampunk
    A scaled down bike might be the thing! With my history of 20inch bikes I did think that one of those wee bikes would be just the thing. There were plenty of hipsters in evidence but they didn’t have the skills to carve the corners. I’ve been riding skateparks (bikes and boards) for three quarters of my life and I know Jon through skating and put his carving experience down to that.

    @Chris
    Thanks.

  3. @Chris

    @sgtI’m with you on that one, it’ll end in tears. I’ve seen what happens when noobs take the rubber bumpers of dual crown downhill forks because they think it’ll improve the look. I also remember the heartbreak of putting a huge dent in the pristine royal blue sparkly paint of my 1978 z650b’s petrol tank.

    They speak of elastomer stops placed out of sight that prevents that sort of damage from happening.
    Here’s another photo ‘borrowed’ from the interweb…

    Inneresting…

  4. @mouse
    It’ll be interesting to see how well it works. I’m a bit undecided on the looks but I like the idea of lower bars, especially on an out and out XC bike. Also not sure about the integrated seatpost eaither.

  5. @mcsqueak

    @Dr C
    Yes, those Vittoria shoes are hot. Though I do enjoy telling women that I own a pair of $300 Italian shoes (Sidi), as those are usually more expensive than any pair of shoes they own. They are always slightly unimpressed by the fact that they are cycling shoes, though… weird….

    They are probably unimpressed because you keep wearing the same pair of shoes each time you go out, and don’t have to think about it for yonks before you leave the house

  6. Just when it seemed okay to say “In hindsight, I think I am coming round to the Cav”

    A persistant rumour indicates that World Champion Mark Cavendish may be riding for Omega Pharma-Quick Step in 2012. The Briton has long been expected to join Team Sky, but no announcement has been made yet. The hold-up is said to be the bike that he wants to ride.

    The major issue is said to be the bike. According to the GVA, Cavendish insists on riding a Specialized frame, as he currently does at HTC-Highroad, and the company wants to keep him on their bike. However, Sky has a contract with Pinarello, which it is not willing or able to cancel for his sake.

    Omega Pharma-Quick Step will no longer ride Eddy Merckx bikes next year and it is said that it will ride Specialized, at the demand of time trial World Champion Tony Martin….

    from Cycling News

    As a Spesh and Wiggo fan I am over this already

  7. @mouse, @mouse

    Compare the fork travel… That Look is 80mm, 100 max. Mouses’s Yeti is 140, no? That’s 60-80mm of extra rise right there. XC bikes don’t need more than 100mm, and 80 will probably suffice.

  8. @snoov

    Ha, I like that wee track! A bike accessories company here in Portland (they make lights and crap like Knog) purchased this mini ‘velodrome’ called the “circulus” from a design student back east, and I guess they had it on display somewhere at Interbike. Not sure of sgt ever saw it or not:

  9. @mcsqueak
    That one looks easier to ride! The few riders I watched had real trouble coming out of the corners onto the straights, in fact one of them lost his front wheel off the edge and came down hard stopping himself with his chest. From watching clips on youtube it looks better to just launch off and then dive over the handlebars as forward motion is reduced dramatically when wheels make contact with the crash mats.

  10. That Look is the ugliest thing I’ve seen.

    Mountain bikes and road bikes shouldn’t be set up the same… that is so 1990. That’s why mtb’s back then didn’t handle, with long, low stems, narrow bars with no sweep.

    Bikes with 140mm forks are designed to run that much travel, so the geometry is corrected. Sure, if you put a 140 on a hardtail designed for an 80-100 fork, you’re gonna fuck it up. Same as putting a SID on mouse’s 575 there… ya just don’t do it.

    I’m running my 29er with no spacers under a 70mm stem, 710 wide bars with low rise and 9º sweep, thing isn’t too high and handles on rails.

  11. @brett

    That Look is the ugliest thing I’ve seen.
    Mountain bikes and road bikes shouldn’t be set up the same… that is so 1990. That’s why mtb’s back then didn’t handle, with long, low stems, narrow bars with no sweep.
    Bikes with 140mm forks are designed to run that much travel, so the geometry is corrected. Sure, if you put a 140 on a hardtail designed for an 80-100 fork, you’re gonna fuck it up. Same as putting a SID on mouse’s 575 there… ya just don’t do it.
    I’m running my 29er with no spacers under a 70mm stem, 710 wide bars with low rise and 9º sweep, thing isn’t too high and handles on rails.

    Agreed. Especially on the bold part. Horses for courses…

  12. Fun Interbike write up. I was lucky to attend Interbike way back in ’95, when it was still in California. Worth checking out at least once if you can score a pass.

    On mountain bike set up: A lot depends on what era and riding style you subscribe to. The more technical terrain and jumping folks go for the “sit up and beg” position. XC and XC race oriented types are gonna go with the more road bike position – low ‘n’ flat. I’ve been riding mountain bikes forever and more of a XC Geek for sure, so lower bars for me. When I test ride or demo the more upright bikes, they feel damn weird. To each is own.

    My 29er is running a flipped over stem, mostly due to the slight rise ‘bar I running. It’s also a 120mm stem and in this day and age – a bit of freak town. I still use bar ends as well. Compared to the “sit up and beg” trail bikes, feels like a road bike. But compared to how my mountain bikes were set up in the ’90s – with super long stems, crazy low and narrow ‘bars – the 29er is insanely comfy.

    If I had the dough, would add a 6″ travel bike to the mix – something like an Ibis Mojo. Bar position would be in-between trail and race. Until that happens (dream on), I’m super digging the 29er hardtail. It’s like your favorite ’90s hardtail – but more stable and comfortable – along with a world’s better suspension fork and disk brakes. If you’re basically a XC rider/racer, the way to go.

  13. Maybe this will help:

    or this:

    My work here is done, talk amongst yourselves………

  14. @scaler911

    very nice and raise you a …

    oh god damn forgot about this horror, Taylor farrar in his advert for transition lenses. you cant see what he is on but it has no right to be called a bike, I am surprised it didnt have the little wing mirrors attached to the handle bars.

  15. @brett
    @sgt
    @Dan O

    Agreed all.
    I’m about as happy as I can be with the relative height as I can do more technical stuff as well as ride fast XC. Certainly I found that dropping the stem made high speed cornering much more secure. It’s a prety good do everything bike. My quibble about the posi is really down to the last 5mm or so.

    I kind of agree with @brett about the Look. I can’t decide if I like it or not. Seems a little bit wrong and a little bit right at the same time.

    @scaler911
    Ok, discussion about mountain bikes complete. Back to our regular programming…
    Love Cuddles BMC.

  16. @seemunkee
    HA! I’d love to see a couple of monkeys racing round the minivelodrome, if they can push buttons in spacecraft they must be able to ride a bike.

  17. @snoov

    @seemunkee
    HA! I’d love to see a couple of monkeys racing round the minivelodrome, if they can push buttons in spacecraft they must be able to ride a bike.

    Ya. I’d pay to go see that too. But then again I’ve paid to see things in Tijuana I shan’t mention here.
    Bring on the monkeys!!

  18. @scaler911

    Love Cuddles BMC.

    I don’t believe there’s one Rules violation on the whole thing.. If I only had a fatter bank account……

  19. @scaler911
    Of course, the monkeys would not be tied on (they could voluntarily clip in) so it wouldn’t be cruel, they could race or not race depending on whether or not they enjoyed it. Just before anyone says it’s cruel, or torture, but the more I think about it, some mountain stages in the Grand Tours …

  20. @snoov

    @scaler911
    Of course, the monkeys would not be tied on (they could voluntarily clip in) so it wouldn’t be cruel, they could race or not race depending on whether or not they enjoyed it. Just before anyone says it’s cruel, or torture, but the more I think about it, some mountain stages in the Grand Tours …

    Monkeys are nasty little fuckers. The TJ reference was a different beast (the things you do while drinking fermented cactus in college).

  21. @scaler911
    I just found out where you live. Vancouver is a wonderful place, one of my best friends emigrated there. I’ve got to ask you, have you ever cycled up Mount Seymore?

  22. @snoov

    @scaler911
    I just found out where you live. Vancouver is a wonderful place, one of my best friends emigrated there. I’ve got to ask you, have you ever cycled up Mount Seymore?

    Vancouver WA. Not Canada. We’re kinda a right wing suburb of Portland OR. But to answer your question, no. I do love going to Van. BC though. Skiing, climbing. I should take the steed one of these times and bike around.

  23. @The Baron

    Love the article, shame about the swearing
    Oh… and Knog are Australia not Pommies, Homer!

    Oh fuck I’ll watch my mouth from now on! Welcome Baron!

  24. @brett

    Mountain bikes and road bikes shouldn’t be set up the same… that is so 1990. That’s why mtb’s back then didn’t handle, with long, low stems, narrow bars with no sweep.

    This is why I’m lost when it coms to Mountain Biking. Except the small fact that Mountain Biking RULED FUCKING COMPLETELY in 1990.

    Just ask Ned or Johnny T.

    Just sayin’.

  25. @The Baron

    Love the article, shame about the swearing
    Oh… and Knog are Australia not Pommies, Homer!

    We do a bit of swearing, but how else are our weak minds to express themselves forcefully?

    I am digging the new community page and, given that, am very impressed of your background in cycling. Hardman for sure, if even a third of it’s true, let alone all of it.

    My only question is, did you ever work it out with Billie Joe, assuming that your handle is a play on Johnny Cash’s greatest (and least known) record?

  26. @scaler911

    Vancouver WA. Not Canada. We’re kinda a right wing suburb of Portland OR.

    “More Liberal” than Portland is still more liberal than anywhere else in the world, except maybe Seattle and San Francisco. And Amsterdam.

    “Right-wing” Portland. Fucking brilliant.

  27. @scaler911

    @scaler911
    Love Cuddles BMC.
    I don’t believe there’s one Rules violation on the whole thing.. If I only had a fatter bank account……

    Fat bank account was not needed, his very WC winning BMC was up for raffle recently after the guy who bought it at a charity auction for something like $16k then raffled it away for charity again at AU$50 a ticket.

    Now, while I understand that at the time that AU$50 would still have been a hit due to the unique state the US$ was in, I think you’ll agree that would have been cheaper than the full cost!

  28. @frank
    Yes. And Mr. Ritchey (who built my favorite steel road machine which I still ride and love to this day):

    And check out that fuckin ‘stache yo’. Not only would Tom Selleck be jealous, I think he qualifies for a Rule #50 exception. And they’re both Tom. Case closed.

  29. @Chris

    @snoovMinidrome footage here and here.
    Warning: Footage contains uncensored hipster content.

    It would appear the Japanese police have an aversion to hipsters as well!

    Fixie crims

  30. Good Stuff Sgt. Had the chance to go to the show in ’09 and the cliche’ “kid in a candy store” couldn’t have been more appropriate. So much amazing stuff to look at. I’m always making fun of adults who stand in line to get autographs, yet there I was waiting to have the Phils sign my copy of Cycle Sport America, and to have Eddy himself and Felice Gimondi sign my copy of Cycling’s Golden Age (almost missed my flight home for that one). One of the only trips to Vegas I’ve had where I wasn’t upset to come home a few hundred bucks in the red.

    Sadly, I had a pass for this years show but was unable to go, just couldn’t get away from work. What a horrible thing to admit….

  31. @Mikael Liddy

    Fucking right too! (sorry @The Baron!) Each to there own and all that but when some skinny jeaned scrote can’t stop his bike by sticking his foot in the front wheel and flattens your daughter yards from a no cycling sign, you tend to develop bias against anyone running without brakes.

  32. @scaler911

    @scaler911
    I don’t believe there’s one Rules violation on the whole thing.. If I only had a fatter bank account……

    Yeah, Cuddles’ bikes are always Rule Compliant. I’d have liked to see a black saddle on there, but his choice is Rule Compliant.

  33. @Frank. You’re right – mountain biking did rule in the ’90s. A freakin’ cool era for sure. I’m glad I experienced it. Being old dude, riding mountain bikes since ’84, have seen it all progress. Cool stuff.

    @All. Man cannot live on road alone. If you’re not mountain biking, you’re missing a ton of good times and a chance to seriously improve your technical handling skills. Then toss in cyclocross, mega fun on two wheels. ‘Cross is coolest damn thing ever. Do it.

    Live it, breath it, do it all. On pavement and dirt…

  34. @Dan O

    @All. Man cannot live on road alone. If you’re not mountain biking, you’re missing a ton of good times and a chance to seriously improve your technical handling skills. Then toss in cyclocross, mega fun on two wheels. ‘Cross is coolest damn thing ever. Do it.

    Very, very well said.

    For everyone complaining about the discussion getting “off topic” because the discussion is about mountain biking; I would have thought the discussion of FUCKING MONKEYS RIDING MINATURE BIKES ON MINATURE VELODROMES to be the more offensive topic.

  35. @frank

    ohh….I’d like to see Monkeys on little bikes on a mini velodrome. That sounds like a lot of fun.

    lol.

  36. Damn right, @Dan O, it’s a broad church, embrace it. Well maybe not fixies and recumbents….

    @frank

    If “FUCKING MONKEYS RIDING MINATURE BIKES ON MINATURE VELODROMES” happened to be the title of the next Dutch Monkey Productions’ offering, you’d be in with a chance of the +1 badge!

  37. @Mikael Liddy

    @Chris

    @snoovMinidrome footage here and here.
    Warning: Footage contains uncensored hipster content.

    It would appear the Japanese police have an aversion to hipsters as well!
    Fixie crims

    Ha, that’s funny. I saw some hipster-ass bikes while in Japan:

    Though is it hypocritical of me to think that American hipsters are annoying while Japanese hipsters are somehow more cool? Back when I was in college I always thought that the Asian foreign-exchange students could somehow pull off fashion that would look just plain silly on Europeans, dunno why – they just seemed to have an eye for wild looks that somehow press the boundary of good taste without going over the line into absurd. I dunno, maybe I’d find it more annoying if I lived over there.

  38. Very, very well said.
    For everyone complaining about the discussion getting “off topic” because the discussion is about mountain biking; I would have thought the discussion of FUCKING MONKEYS RIDING MINATURE BIKES ON MINATURE VELODROMES to be the more offensive topic.

    Kinky. I didn’t think this was that kind of site. Oh well, I guess it’s the Euro thing to do these days…

  39. @scaler: right on w/the Ritchey goods, i would give twice what Ritchey asking price is for the Swiss cross, absolutely the best!

    having ridden w/Tom, he is a bonified stud w/a huge heart

  40. @mcsqueak: hipsters snipsters. They put this junk together and it looks like…well…something, but they really don’t ride it. Right? who cares if you can ride it a block, but after 100k or more, then you have ridden. And…they…hipsters don’t. If they do fide more, they ain’t hipsters. Right. I’m not knocking them, its just that you cannot put some of this stuff together and ride it like Eddy would. Ride it in the metro, fine, but not for the Rouleur. Its simply 2 different things.

    Buddy was suffering through 160k, and a dude in a double-decker singlespeed, dressed in jeans, a twill/herringbone top (all in the rain btw) passed by and my buddy just said he felt a ton better knowing someone like this was riding, made his ride a little easier…it was like a burden seemed to be lifted off his back.

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