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Anatomy of a Photo: Gatorade

Laurent Fignon and Gianni Bugno in 1992. Photo Archivio Agenzia Aldo Liverani Sas Retrospettiva

If Gatorade had any marketing sense whatsoever, they would have plastered photos of this pair all over every billboard in Europe.

frank

The founder of Velominati and curator of The Rules, Frank was born in the Dutch colonies of Minnesota. His boundless physical talents are carefully canceled out by his equally boundless enthusiasm for drinking. Coffee, beer, wine, if it’s in a container, he will enjoy it, a lot of it. He currently lives in Seattle. He loves riding in the rain and scheduling visits with the Man with the Hammer just to be reminded of the privilege it is to feel completely depleted. He holds down a technology job the description of which no-one really understands and his interests outside of Cycling and drinking are Cycling and drinking. As devoted aesthete, the only thing more important to him than riding a bike well is looking good doing it. Frank is co-author along with the other Keepers of the Cog of the popular book, The Rules, The Way of the Cycling Disciple and also writes a monthly column for the magazine, Cyclist. He is also currently working on the first follow-up to The Rules, tentatively entitled The Hardmen. Email him directly at rouleur@velominati.com.

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chuckp says:

Jun 23 2015 at 11:34 am

Back in the day. :-)
Hash says:

Jun 23 2015 at 11:42 am

Or as the Burlington VT sports anchor called him "Gia-ni-ni Bug-no".
Charles Barilleaux says:

Jun 23 2015 at 11:47 am

I confess Bugno is one of those guys who was sort of "whatever happen to..." Simply put: super strong rider in an era of super-duper strong riders.

His Wikipedia page says he is now a TV and rescue helicopter pilot, even flying for Giro coverage.
Nate says:

Jun 23 2015 at 12:06 pm

So much awesome.
wiscot says:

Jun 23 2015 at 12:33 pm

I think Gianni's showing Laurent how they drink Gatorade out of teacups in Italy. "No, Laurent, the pinky is always extended when one sips one's hydrating electrolyte beverage of choice."

Damn, I miss Le Professeur. Rode just about everything and with such panache. Legend.
El franco says:

Jun 23 2015 at 4:25 pm

I'm glad 'Gatorade showers' never took off as a thing at the end of a big race
Dave says:

Jun 23 2015 at 4:43 pm

Gotta wonder if either of them used Gatorade. Not in my bottles on long rides for sure. Anyone know if coke cans passed out late in some races are special ones - flat instead of carbonated?
Rob says:

Jun 23 2015 at 6:08 pm

@chuckp

Back in the day. :-)

You are the man with the man! And that shirt is classic too!!
unversio says:

Jun 23 2015 at 6:50 pm

Chateau d’Ax is the only jersey I would like to own -- an original.
Ron says:

Jun 24 2015 at 6:32 am

@Rob

@chuckp

Back in the day. :-)

You are the man with the man! And that shirt is classic too!!

That is exactly what I was thinking!!! What a shirt you've got on! That would be the thrift store find of the century, though who would ever give that up?