Anatomy of a Photo: Sleepless in Belgium

Team Quickstep gets sleepy

I’ve got a fever, and the only prescription is more Rule #5.

Thanks to Michael for bringing this matter to our attention.

frank

The founder of Velominati and curator of The Rules, Frank was born in the Dutch colonies of Minnesota. His boundless physical talents are carefully canceled out by his equally boundless enthusiasm for drinking. Coffee, beer, wine, if it’s in a container, he will enjoy it, a lot of it. He currently lives in Seattle. He loves riding in the rain and scheduling visits with the Man with the Hammer just to be reminded of the privilege it is to feel completely depleted. He holds down a technology job the description of which no-one really understands and his interests outside of Cycling and drinking are Cycling and drinking. As devoted aesthete, the only thing more important to him than riding a bike well is looking good doing it. Frank is co-author along with the other Keepers of the Cog of the popular book, The Rules, The Way of the Cycling Disciple and also writes a monthly column for the magazine, Cyclist. He is also currently working on the first follow-up to The Rules, tentatively entitled The Hardmen. Email him directly at rouleur@velominati.com.

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View Comments

Joe says:

Jan 5 2011 at 5:18 am

I need a double dose for this evening. It's going to be dark, it's going to be zero degrees and I'm off out for a ride. Smoke me a kipper, etc....
frank says:

Jan 5 2011 at 7:29 am

What's with the partial head there? Boonen and Steegmans seem cozy.
Marko says:

Jan 5 2011 at 8:19 am

Ad campaign: When traveling long distances on the cramped team bus between stages, whip out your Innergetic memory foam pillow and rest your head on your mate's back. You'll never know the bloke is there as you motor down the road to the next start. And if you're spooning with Steegmans, you may want to suggest he get an Innergetic chamois as well(sold separately).
Cyclops says:

Jan 5 2011 at 8:53 am

What, no reach arounds?

I notice Boonen is the only one pushing his arse into the junk behind him. I guess since he has to abstain from the Hookers & Blow he has to seek gratification elsewhere.
Shawn M says:

Jan 5 2011 at 9:04 am

A bunch of pillow biting "Hardmen".
sgt says:

Jan 5 2011 at 9:30 am

wrong wrong wrong wrong wrong wrong wrong wrong wrong wrong wrong wrong wrong wrong wrong wrong wrong wrong wrong wrong wrong wrong wrong wrong wrong wrong wrong wrong wrong wrong wrong wrong wrong wrong wrong wrong wrong wrong wrong wrong wrong wrong wrong wrong wrong wrong wrong wrong wrong wrong wrong wrong wrong wrong wrong wrong wrong wrong wrong wrong wrong wrong wrong wrong wrong wrong wrong wrong wrong wrong wrong wrong wrong wrong wrong wrong wrong wrong wrong wrong wrong wrong wrong wrong wrong wrong wrong wrong wrong wrong wrong wrong wrong wrong wrong wrong wrong wrong
RideFit says:

Jan 5 2011 at 9:42 am

Spooky.
Dan O says:

Jan 5 2011 at 10:00 am

Man, that is one dumb ass looking ad/picture/promo - whatever the hell it's supposed to be.

My twisted mind finds it slightly DEVO as well....
Marko says:

Jan 5 2011 at 10:03 am

@Dan O
Yea but DEVO is cool, trying to be dorky. The Innergetic photo is just plain wrong. Taking the DEVO analogy a bit further: "Are we not men?"...consider.
xyxax says:

Jan 5 2011 at 10:29 am

@Cyclops
Ha! No reach arounds, but their sleeves do say "Projob".