Anatomy of a Photo: Sleepless in Belgium

Team Quickstep gets sleepy

I’ve got a fever, and the only prescription is more Rule #5.

Thanks to Michael for bringing this matter to our attention.

frank

The founder of Velominati and curator of The Rules, Frank was born in the Dutch colonies of Minnesota. His boundless physical talents are carefully canceled out by his equally boundless enthusiasm for drinking. Coffee, beer, wine, if it’s in a container, he will enjoy it, a lot of it. He currently lives in Seattle. He loves riding in the rain and scheduling visits with the Man with the Hammer just to be reminded of the privilege it is to feel completely depleted. He holds down a technology job the description of which no-one really understands and his interests outside of Cycling and drinking are Cycling and drinking. As devoted aesthete, the only thing more important to him than riding a bike well is looking good doing it. Frank is co-author along with the other Keepers of the Cog of the popular book, The Rules, The Way of the Cycling Disciple and also writes a monthly column for the magazine, Cyclist. He is also currently working on the first follow-up to The Rules, tentatively entitled The Hardmen. Email him directly at rouleur@velominati.com.

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View Comments

Marko says:

Jan 6 2011 at 2:47 pm

@Souleur
I know, right? It's gonna kill me to see Spartacus and Jens on Treks. Unless of course they're laying down the V, in which case, they could be on a Scattante.
Buck Rogers says:

Jan 6 2011 at 3:05 pm

@frank
Looks like a national champion jersey to me. Not a big fan, but it beats the hell out of Radioshacks and Garmin's 2010 jerseys.
Souleur says:

Jan 6 2011 at 4:37 pm

I agree Marko.
Its gonna kill me too seeing Jens on a Trek, and Spartacus TT on a TTX.

For what good it is, I'll try to keep it up and up. My LBS buddy emailed me the Trek 'for public' comments bragging about the whole endeavor. He's excited like a sophmore that got asked to go to the prom by a hot blonde senior chick with a good reputation. So, good for him. I like my LBS, he's great, got a small gig and Trek/Fisher is the only one out there that will help him out, so that it the feather in their cap.

But, man, I wish they would do something original, just one thing.
Souleur says:

Jan 6 2011 at 4:44 pm
Souleur says:

Jan 6 2011 at 4:44 pm

a tear just rouled out my eye for Spartacus
D-Man says:

Jan 6 2011 at 6:28 pm

Saeco-Cannondale had an awesome advert campaign a few years back "There's something brewing in Bedford". B&W photo with SuperMC, Salvodeli, possibly Gotti? and a few others all dressed in their finest Italian suits pacing the streets of Bedford. Very mafia-esque, uber cool and completely locked my impressionable young brain to love Cannondale for life. FOR LIFE!
Marko says:

Jan 6 2011 at 7:37 pm

@D-Man
I've always thought this one is creative.
frank says:

Jan 6 2011 at 9:33 pm

@Souleur

A tear just rouled out my eye for Spartacus

At least they had the good sense to put electronic shifting on Motorcus's bike. And Shimano. Imagine how wrong it would have been to put Campy on there. It would be like putting Campy on a Cannonda...oh.
Oli Brooke-White says:

Jan 6 2011 at 9:39 pm

Not any more, Liquigas are on Sram now!
Souleur says:

Jan 7 2011 at 9:25 am

@ frank: right on.
Everyone knows Cannondale should only don SRAM, so at least they are on the up and up. Is there a Rule woven in the fabric of this?

So will give Trek credit where it is due

But my goodness, that rear wheel....makes me queezy.
reminds me of the shacks