Categories: Guest Article

Guest Article: Why Does Bradley Wear His Polo Shirt Like That?

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Bradley Wiggins; have we seen too much of him now? The answer to that would be yes, unless you are British. Thank god the British road race strategy blew up in their faces. Had Cav won the Olympic road race we really would all be in a spot of British bother. @blackpooltower has a theory here and it explains some twiggy things about Wiggo.

VLVV, Gianni

It has been widely noted, both here and elsewhere, that Bradley Wiggins is not just the first Brit to win the Tour, but the first mod too.*

For the unfamiliar, mods are followers of a style code that has been described as “narcissistic and fastidious”** (sound familiar?) and is every bit as demanding and passionately adhered to as The Rules, so a little compare-and-contrast seems in order. But first, some history:

Mod style began in London in the late 1950s when working class boys with office jobs started to spend their new-found cash on Italian tailoring and good haircuts (and amphetamines, but let’s not dwell on that).

A slim silhouette, sharp lines and fine detailing were crucial (as were getting f***ed up and fighting with horrible untidy rockers, but again let’s not dwell on that).

So, to compare, here are a few mod style rules and their Velominati equivalents. They may lead you to conclude that the Velominatus is the mod of the cycling world. For more detail on these, check out Mods! by Richard Barnes.

1) Carry nothing in the pockets of your (slim, narrow lapeled, single-breasted) suit, lest you spoil the line. And don’t put your hands in your pockets, for exactly the same reason.
Compare: Rule #30 No frame mounted pumps.

2) Casual sports shirts are worn buttoned to the neck.
Compare: Rule #82 Close the gap.

3) Ties are slim and dark. No reason why, they just are.
Compare: Rule #37 The arms of the eyewear shall always be placed over the helmet straps.
And, if any doubt remains, take a look at this sample post from  www.themodgeneration.com/forum with its clear Rule #27 parallel:
Trousers not too short and not too long!
The break should never be below the top of the shoe. Nothing worse than trousers that crumple over your shoes.
And for Steve’s sake NO buttonholes on the lapels.

*Merckx’s neatly layered hairdo notwithstanding

** A Concise History of the British Mod Movement by Melissa M. Casburn

blackpooltower

Very keen newbie London cyclist. Bit over-obsessed with Richmond Park lap times.

View Comments

  • @G'phant

    @graham d.m. Not seen that clip before. Gold. Thanks. ('Sound Affects' has been one of my go-to albums since 1981.)

    Fucking yes! One of the best albums ever, by anyone. In The Jam's catalogue it's followed closely by In The City.

    Brilliant article @blackpooltower! Damn it though, now I wish I had hair again...

  • @brett Andy Schleck makes a good frontman.

    @Oli  I was wondering the same thing. I had a pair in 8th grade, for a day, and lost them at the ski resort. Still bummed over that one.

  • @G'phant isn't it amazing when a record is still completely awesome 30 years later!

    @brett Thank you for getting the video to behave and actually show up! I'm pretty useless on a computer, that was my first attempt ever at "embedding", or whatever the cool kids call it.

     

     

  • Can't wait to get home from work and watch these youtube vids, damn office internet blockers. Early Jam live, it doesn't get much better. Saw them at Wembley arena 1982, on the farewell tour, still awesome.

  • @unversio

    American Mods ??

    Close but...No, definitely not.

    Great piece @blackpooltower!  After becoming a pseudo punk in Sydney on first hearing the likes of the Pistols, Slits, Siouxie and the Banshees, Xray Spexs to name a few. I then heard The Jam's "In the city" in high school. The spiked hair, razor blades and torn clothes were quickly replaced by stove pipes and winkle pickers. The Jam was and still are one of the best bands ever. The Style Council did release a few gems though they tended more on the pop side. Paul Weller is still putting out some killer albums to this day. Picked up a great boxed set of The Jam - Direction Reaction Creation - everything ever released, complete albums plus every "b' side and another 22 previously unreleased tunes. A must for any fan! Enough of my reminiscing about my youth.

    Wiggo, is pretty cool and respects his influences! Oh yeah, read any of Colin McInnes' books as well!

    Merriam-Webster: et al definition: and others. →

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