Categories: Keepers Tour

Cobbles, Bergs, Beer, and Legends. Putting the V Back in Vlaanderen.

We'll be flying the Velominati Keepers Tour Banner at the RVV and P-R Roadside.

It has been a busy couple of weeks in the Velominati Boardroom as we’ve been scrambling to finalize a few partnerships and get all the products for the Keepers Tour customers designed and produced. Suffice to say, fists and beers were slammed in tandem as we feverishly worked out the final designs.

Producing V-Pints, V-Shirts, and V-Musettes seems a simple enough task; and we also needed a flag and banner to fly at the roadside of the various races we are due to watch from the roadside, including de Ronde van Vlaanderen and Paris-Roubaix. There was also a the small matter of getting our hands on musette bags, which aren’t commonly found on the market, as far as we could tell. Fair heart, never worry; Gianni and his VMH took matters into their own hands and made them up from scratch. If their other business ventures fail, musette-sewing may be a good fallback, they Look Fantastic.

The most significant effort due was for the Keepers Tour Cobbled Classics 2012 design; enter our graphic-design mastermind, KRX-10. We tossed a few emails across the net and settled quickly on the notion of using a variation of the Lion of Flanders. “Now we need a public-domain vector graphic. Race you to it”, was the last word from KRX10 on the matter before the design was finalized. Then it was on to deciding on a tag line, with the result being perhaps the best example of what happens when the Keepers argue long enough on such matters.

With that, we proudly present the official artwork for Keepers Tour: Cobbled Classics 2012:

The last two weeks I’ve felt like a kid waiting for Christmas as orders were placed and we entered into the torturous period of time while we waited to lay our hands on the final products and see the fruits of our labor. And I have to say, this round may have produced our finest products yet; the V-Lion and tagline turned out magnificently, as did all the other items. The flag and banner are actually breathtaking – waving in the wind. We hope you like it as much as we do.

A few items of note: Attendees of Keepers Tour will receive a musette packed with their V-Shirt and V-Pint along with a few lovies from our sponsors, and will also have the honor of commenting for the next year with the V-Lion badge. Also of note is the matter that these products are not available for sale and will never be; the only way to get Keepers Tour products is to attend a Keepers Tour, so bear that in mind next time around. Finally, if you’re looking for a real photo of the V-Pint, you’ll have to wait until we arrive in Belgium, as they were shipped ahead while I was away on business and as such they have not yet been seen by anyone, even me.

Please also get yourself acquainted with our Twitter and Tumblr sites if you’ve not done so already – we’ll be reserving the site for major updates, and will be posting minor updates in those to locations throughout our trip, with Twitter being used for small updates, and Tumblr for the ones that are too much for a tweet and too little for the V.

VLVV.

[dmalbum path=”/velominati.com/content/Photo Galleries/frank@velominati.com/Keepers Tour CC2012/”/]

frank

The founder of Velominati and curator of The Rules, Frank was born in the Dutch colonies of Minnesota. His boundless physical talents are carefully canceled out by his equally boundless enthusiasm for drinking. Coffee, beer, wine, if it’s in a container, he will enjoy it, a lot of it. He currently lives in Seattle. He loves riding in the rain and scheduling visits with the Man with the Hammer just to be reminded of the privilege it is to feel completely depleted. He holds down a technology job the description of which no-one really understands and his interests outside of Cycling and drinking are Cycling and drinking. As devoted aesthete, the only thing more important to him than riding a bike well is looking good doing it. Frank is co-author along with the other Keepers of the Cog of the popular book, The Rules, The Way of the Cycling Disciple and also writes a monthly column for the magazine, Cyclist. He is also currently working on the first follow-up to The Rules, tentatively entitled The Hardmen. Email him directly at rouleur@velominati.com.

View Comments

  • @marko

    My goal for the KT is that someone tells me my sideburns give me a nice RDV look.

    I trust you packed your polyester leisure suit.

  • @Ron
    The trifecta of budgetatus, the lack of unlimited vacation time, and the fact that there's no way my VMH would let me leave her with the kids while I was on The Continent riding the cobbles.

  • In Hong Kong, been awake for 20 hours, flying for 13, a 3 hour stopover now then 12 more to Amsterdam.

    My goal for the Keepers Tour is to stay awake.

  • @Ron
    Im a full time student(like 40 hours a week full time) and then work part time. a proper vacation, of any kind, wont be in my cards for another few years. although when I got my aid check at the beginning of the semester, I got some crazy ideas about blowing off rent and food and gas for a week on the cobbles.

  • Arrived in Amsterdam with bike and huge suitcase. I have already lugged bike much more than I ever wanted, I rather ride the damn thing. I have a better chance injuring myself hauling this thing up and down flights of stairs than riding the stones. Hotel is a proper dump(no lift or storage) but enough room in shower to shave guns. I got a look at Iceland for an hour, excellent espresso at least. Brain not working well yet.

    Frank must be beside himself if bike is not by his side. At least he can hassle people in Dutch. Poor Brett and Rigid, that's a long haul.

    Now what's all this talk about a red light district?

  • @Flying Crowbar

    @Ron
    The trifecta of budgetatus, the lack of unlimited vacation time, and the fact that there's no way my VMH would let me leave her with the kids while I was on The Continent riding the cobbles.

    All that for me, plus the fact that I'm perpetually two months from peaking.

    @frank

    Arrive in Amsterdam. No bike. Its Europe. Whatever, though I do sincerely hope it shows in time for our departure to Lille.

    Yikes. Chapeau for the calm demeanor. I would be Freaking. The. Fuck. Out.

  • @Gianni

    Arrived in Amsterdam with bike and huge suitcase. I have already lugged bike much more than I ever wanted, I rather ride the damn thing. I have a better chance injuring myself hauling this thing up and down flights of stairs than riding the stones. Hotel is a proper dump(no lift or storage) but enough room in shower to shave guns. I got a look at Iceland for an hour, excellent espresso at least. Brain not working well yet.
    Frank must be beside himself if bike is not by his side. At least he can hassle people in Dutch. Poor Brett and Rigid, that's a long haul.
    Now what's all this talk about a red light district?

    Congrats on a successful transfer. Pro cyclists of Merckx's era never had proper hotels. So you're right on track for an authentic, epic ride on the pave. As far as the Red Light District, that's where you hire your soigneur feminine for the week.

  • @brett

    In Hong Kong, been awake for 20 hours, flying for 13, a 3 hour stopover now then 12 more to Amsterdam.
    My goal for the Keepers Tour is to stay awake.

    Hang in there, Bretto. Sleep is for the weak.

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