Categories: Keepers Tour

Cobbles, Bergs, Beer, and Legends. Putting the V Back in Vlaanderen.

We'll be flying the Velominati Keepers Tour Banner at the RVV and P-R Roadside.

It has been a busy couple of weeks in the Velominati Boardroom as we’ve been scrambling to finalize a few partnerships and get all the products for the Keepers Tour customers designed and produced. Suffice to say, fists and beers were slammed in tandem as we feverishly worked out the final designs.

Producing V-Pints, V-Shirts, and V-Musettes seems a simple enough task; and we also needed a flag and banner to fly at the roadside of the various races we are due to watch from the roadside, including de Ronde van Vlaanderen and Paris-Roubaix. There was also a the small matter of getting our hands on musette bags, which aren’t commonly found on the market, as far as we could tell. Fair heart, never worry; Gianni and his VMH took matters into their own hands and made them up from scratch. If their other business ventures fail, musette-sewing may be a good fallback, they Look Fantastic.

The most significant effort due was for the Keepers Tour Cobbled Classics 2012 design; enter our graphic-design mastermind, KRX-10. We tossed a few emails across the net and settled quickly on the notion of using a variation of the Lion of Flanders. “Now we need a public-domain vector graphic. Race you to it”, was the last word from KRX10 on the matter before the design was finalized. Then it was on to deciding on a tag line, with the result being perhaps the best example of what happens when the Keepers argue long enough on such matters.

With that, we proudly present the official artwork for Keepers Tour: Cobbled Classics 2012:

The last two weeks I’ve felt like a kid waiting for Christmas as orders were placed and we entered into the torturous period of time while we waited to lay our hands on the final products and see the fruits of our labor. And I have to say, this round may have produced our finest products yet; the V-Lion and tagline turned out magnificently, as did all the other items. The flag and banner are actually breathtaking – waving in the wind. We hope you like it as much as we do.

A few items of note: Attendees of Keepers Tour will receive a musette packed with their V-Shirt and V-Pint along with a few lovies from our sponsors, and will also have the honor of commenting for the next year with the V-Lion badge. Also of note is the matter that these products are not available for sale and will never be; the only way to get Keepers Tour products is to attend a Keepers Tour, so bear that in mind next time around. Finally, if you’re looking for a real photo of the V-Pint, you’ll have to wait until we arrive in Belgium, as they were shipped ahead while I was away on business and as such they have not yet been seen by anyone, even me.

Please also get yourself acquainted with our Twitter and Tumblr sites if you’ve not done so already – we’ll be reserving the site for major updates, and will be posting minor updates in those to locations throughout our trip, with Twitter being used for small updates, and Tumblr for the ones that are too much for a tweet and too little for the V.

VLVV.

[dmalbum path=”/velominati.com/content/Photo Galleries/frank@velominati.com/Keepers Tour CC2012/”/]

frank

The founder of Velominati and curator of The Rules, Frank was born in the Dutch colonies of Minnesota. His boundless physical talents are carefully canceled out by his equally boundless enthusiasm for drinking. Coffee, beer, wine, if it’s in a container, he will enjoy it, a lot of it. He currently lives in Seattle. He loves riding in the rain and scheduling visits with the Man with the Hammer just to be reminded of the privilege it is to feel completely depleted. He holds down a technology job the description of which no-one really understands and his interests outside of Cycling and drinking are Cycling and drinking. As devoted aesthete, the only thing more important to him than riding a bike well is looking good doing it. Frank is co-author along with the other Keepers of the Cog of the popular book, The Rules, The Way of the Cycling Disciple and also writes a monthly column for the magazine, Cyclist. He is also currently working on the first follow-up to The Rules, tentatively entitled The Hardmen. Email him directly at rouleur@velominati.com.

View Comments

  • HellYeah !!!! weather is fine here , the Gent-Wevelgem peloton passed me on the way to work today in Oostende (1st hour of the race) and Tommeke Boonen is in fine form , all good omens for a good keepers tour to come !!! I'm beyond stoked just hope the legs won't give out before the mind on all those puniching secteurs. Keepers van harte welkom in Vlaanderen

  • Fränk I have no words for the sheer awesomeness of your work and the trip. Just a thought - shouldn't we have a VSP contest on the attendees? Maybe on bike performance and an off the bike too - you know how flexible the elbows are, wink wink, nudge nudge...

  • @napolinige

    Wow! Awesome stuff! You guys are going to have a great time. Hope to catch at least a few days of the 'Giro trip' next year.


    @Chris



    @paolo



    Keeper dudes, can you provide us poor vicarious slobs with a. a keepers tour start list..


    Why not go the whole hog and have a Keepers Tour VSP to see who is claimed by the cobbles.


    I was thinking of suggesting something similar but didn't want to get accused of bringing bad luck. Maybe a quiet side pool on the first to get kicked out of a Belgium Pub.

    My money's on @Brett for both...

  • Shiver me tits this is gonna rulck! Last training ride today. Will pack up the bike, have a recovery week, and get my ass handed to me on Saturday. I wish all you sods could be there, I really do. This wouldn't be happening if not for this awesome community. Cheers.

  • @Bianchi Denti

    @napolinige


    Wow! Awesome stuff! You guys are going to have a great time. Hope to catch at least a few days of the 'Giro trip' next year.
    @Chris

    @paolo

    Keeper dudes, can you provide us poor vicarious slobs with a. a keepers tour start list..

    Why not go the whole hog and have a Keepers Tour VSP to see who is claimed by the cobbles.

    I was thinking of suggesting something similar but didn't want to get accused of bringing bad luck. Maybe a quiet side pool on the first to get kicked out of a Belgium Pub.

    My money's on @Brett for both...

    I'll second that. I'd even go so far as to say he'll get kicked out of the airport bar before he's collected his luggage.

  • @Belgian Cobblestones

    Keepers van harte welkom in Vlaanderen.

    What an incredibly kind thing to say; on behalf of everyone attending, we hope to repay your country with honor and respect. Hartelijke dank.

    It was a lot of fun to hear Tomeke speak Flemish today on the footage I watched. I'm of course very nervous that my Dutch won't pass muster when speaking in Vlaanderen, but that gave me hope that I'll be able to get by. Tot volgende week!

  • @Marko

    Shiver me tits this is gonna rulck! Last training ride today. Will pack up the bike, have a recovery week, and get my ass handed to me on Saturday. I wish all you sods could be there, I really do. This wouldn't be happening if not for this awesome community. Cheers.

    Well said, mate. I'm packing, packing, packing, trying not to forget the stuff people have asked me to bring and the stuff I need to bring etc etc etc and my head is just spinning with excitement.

    None of this - beyond Keepers Tour, I mean this whole crazy thing we have going here - would be impossible without all of you. Please know we'll be thinking of all of you, and providing loads of updates. Get over on Tumblr and check it out for daily updates (if not more) and we'll provide several updates here as well.

    Thanks to all of you, from the bottom of our hearts. As Marko said, we genuinely wish you could all be there with us. VLVV.

  • Wow - already laying down the ground work with the Mrs. for any future tours...have fun boys!

  • Wow, those V items are awesome!

    Y'all have a good time!! I can't wait to see the updates/pictures/videos.

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