Categories: Keepers Tour

Cobbles, Bergs, Beer, and Legends. Putting the V Back in Vlaanderen.

We'll be flying the Velominati Keepers Tour Banner at the RVV and P-R Roadside.

It has been a busy couple of weeks in the Velominati Boardroom as we’ve been scrambling to finalize a few partnerships and get all the products for the Keepers Tour customers designed and produced. Suffice to say, fists and beers were slammed in tandem as we feverishly worked out the final designs.

Producing V-Pints, V-Shirts, and V-Musettes seems a simple enough task; and we also needed a flag and banner to fly at the roadside of the various races we are due to watch from the roadside, including de Ronde van Vlaanderen and Paris-Roubaix. There was also a the small matter of getting our hands on musette bags, which aren’t commonly found on the market, as far as we could tell. Fair heart, never worry; Gianni and his VMH took matters into their own hands and made them up from scratch. If their other business ventures fail, musette-sewing may be a good fallback, they Look Fantastic.

The most significant effort due was for the Keepers Tour Cobbled Classics 2012 design; enter our graphic-design mastermind, KRX-10. We tossed a few emails across the net and settled quickly on the notion of using a variation of the Lion of Flanders. “Now we need a public-domain vector graphic. Race you to it”, was the last word from KRX10 on the matter before the design was finalized. Then it was on to deciding on a tag line, with the result being perhaps the best example of what happens when the Keepers argue long enough on such matters.

With that, we proudly present the official artwork for Keepers Tour: Cobbled Classics 2012:

The last two weeks I’ve felt like a kid waiting for Christmas as orders were placed and we entered into the torturous period of time while we waited to lay our hands on the final products and see the fruits of our labor. And I have to say, this round may have produced our finest products yet; the V-Lion and tagline turned out magnificently, as did all the other items. The flag and banner are actually breathtaking – waving in the wind. We hope you like it as much as we do.

A few items of note: Attendees of Keepers Tour will receive a musette packed with their V-Shirt and V-Pint along with a few lovies from our sponsors, and will also have the honor of commenting for the next year with the V-Lion badge. Also of note is the matter that these products are not available for sale and will never be; the only way to get Keepers Tour products is to attend a Keepers Tour, so bear that in mind next time around. Finally, if you’re looking for a real photo of the V-Pint, you’ll have to wait until we arrive in Belgium, as they were shipped ahead while I was away on business and as such they have not yet been seen by anyone, even me.

Please also get yourself acquainted with our Twitter and Tumblr sites if you’ve not done so already – we’ll be reserving the site for major updates, and will be posting minor updates in those to locations throughout our trip, with Twitter being used for small updates, and Tumblr for the ones that are too much for a tweet and too little for the V.

VLVV.

[dmalbum path=”/velominati.com/content/Photo Galleries/frank@velominati.com/Keepers Tour CC2012/”/]

frank

The founder of Velominati and curator of The Rules, Frank was born in the Dutch colonies of Minnesota. His boundless physical talents are carefully canceled out by his equally boundless enthusiasm for drinking. Coffee, beer, wine, if it’s in a container, he will enjoy it, a lot of it. He currently lives in Seattle. He loves riding in the rain and scheduling visits with the Man with the Hammer just to be reminded of the privilege it is to feel completely depleted. He holds down a technology job the description of which no-one really understands and his interests outside of Cycling and drinking are Cycling and drinking. As devoted aesthete, the only thing more important to him than riding a bike well is looking good doing it. Frank is co-author along with the other Keepers of the Cog of the popular book, The Rules, The Way of the Cycling Disciple and also writes a monthly column for the magazine, Cyclist. He is also currently working on the first follow-up to The Rules, tentatively entitled The Hardmen. Email him directly at rouleur@velominati.com.

View Comments

  • @The Oracle

    @Cyclops



    @RedRanger
    My right arm looks like that...


    And your left arm is skinny? You know what they say about men with one arm that's disproportionately stronger than the other...
    .
    .
    .
    they do a lot of arm wrestling.

    They row in circles too!

  • @Mikael Liddy

    Last Sunday I was quite amazed by the clumps of photographers that were positioned right behind the finish line. The riders really had to swerve around them, and you could see that Boonen only had one fist up, as he had to use the other hand to steer his bike around the groups of photographers. What would have happened if it were an all-out, head down sprint?

  • @Mikael Liddy

    Not sure if anyone caught the end of the GP Scheldeprijs yesterday but it appears there was a pretty nasty crash after the finish line involving the photographers (again). Apparently Rouleur's photographer Taz Darling got cleaned up & is in a pretty bad way, more here.

    You've got to wonder how long it'll be before the photogs are removed from the finishing straight, I know it means no more of the awesome head on photos of the bunch galloping towards the line but these accidents seem to be happening more & more...

    Terrible news -- the white surface logos are serious trouble. Last years Tour took down a rider coming thru a turnabout as he merged across the fresh white line.

  • Has anyone heard anything about levi leipheimer's getting hit by a car in Spain?

  • @mcsqueak

    @Mikael Liddy


    Last Sunday I was quite amazed by the clumps of photographers that were positioned right behind the finish line. The riders really had to swerve around them, and you could see that Boonen only had one fist up, as he had to use the other hand to steer his bike around the groups of photographers. What would have happened if it were an all-out, head down sprint?

    Well without having seen the footage, only photos, I wonder whether this might be the problem combined with wet weather & the slippery sponsor's paint @Vin'cenza refers to.

  • @Mikael Liddy
    Believe me, it was an all-out sprint. But yes, Boonen crashed into some photogs at Gent-Wevelgem a few years back and has some back problems because of it. I'm happy to see him not take chances.

  • Afew quick picks from the Merckx velodrome session (awesome fun) and the Scheldepriis...

    [dmalbum: path="/velominati.com/wp-content/uploads/readers/brett/2012.04.05.06.51.12/"/]

  • Back in contact with the virtual world after a few days in Paris with my family without any internet connection. What an absolute blast last weekend was. Paris Roubaix was unbelievable, I've never been in so much pain on a bike. Watching the Ronde on the Kwaremont, knocking back the Maltenies with the guys was the perfect recovery.
    @fronk, @brett, @gianni and @marko thanks for setting up such an awesome trip. @pave cycling classics, serious nipple lube. I'm gutted that I couldn't stay the whole week, it looks like it just keeps getting better and better.
    I'll have dig through my photos this evening and post up anything of note.
    As a post script to our discussion on Saturday evening about my corrupt Garmin file and the 198bpm heart rate, this is the point when it happened:

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