There are two ways in life to be good at something. The first way is the most obvious, which is to actually be good at something. This is harder than it sounds because you need things like skills, talent, fortitude, and light sabers. The other way doesn’t require those things but it has its own challenges; basically, you have to be holistically awful at the sort of levels that make all the suck turn inside out on itself until it becomes awesome. American Flyers did that, and the fashion industry routinely uses this principle to their advantage, regurgitating fads and styles first as kitschy retro cool and then tricking us into thinking it actually looks good.

Cycling has happily been immune to this because our aesthetics were driven by function first through advances in technology; never in our history have we been so advanced that we felt the inclination to revert a step or two simply for the novelty of going backwards. The Velominatus may well be inclined to look to steel frames and three-cross box-section wheelsets for their durability and ride quality, but that is a luxury that we as amateurs enjoy without the demands of racing at the top level of our sport where events are won by fractions of percents gained through marginal advances in technology.

But apparently we’ve reached the stage now where Cycling style is being influenced by kids helmets and skateboard attire. I went for a ride with a good friend a few weeks back who was riding in Giro’s new baggy line of clothing. It flopped around like a sail in the wind generated by our own speed, and basically sent him backwards in the breeze that was blowing in along the coast. It looked good in the café before the ride, I have to admit, but last time I checked, Cycling clothing was supposed to be designed for Looking Fantastic while riding, not while sipping a doppio macchiato. (But let’s not understate the importance of looking good while sipping an espresso. We are not animals.)

And the helmets. There are accounts supported by doctored photographs floating around the internet of me wearing an ugly helmet, something I categorically deny ever happened. Nevertheless, let the record show that the lids the Pros are wearing these days are an abomination of style, culture, aesthetics, and progress. My Aeon is so light that I had to put on a few extra pounds just to make sure it doesn’t carry me off when I go outside. And guess what? It’s actually well-ventilated which means my sweet shades don’t fog up when I climb like the Evade makes them do. (Theoretically, of course. Because those photos are fakes.) And speaking of shades, I’m wearing a pair of Oakleys with photosensitive lenses that go from completely clear to black anodized depending on the light conditions. Also well-ventilated. That’s progress right there.

Riding a bike wearing an ice bucket on your head in baggy shorts and shirts with aviator sunglasses isn’t fashion forward, it’s Cycling – the most aesthetically independent sport in history – taking its cues from kids who think a long skateboard is an effective way to navigate through traffic. There may well be white space in the market for it, but that doesn’t mean it needs to be filled. We are the Velominati and we have standards, for Merckx’s sake.

Oh, and seriously, enough with the fucking beards. Rule #50, people. Sometimes you’ve just got to stand up and say we look like hell and I’m not gonna take it any more!

frank

The founder of Velominati and curator of The Rules, Frank was born in the Dutch colonies of Minnesota. His boundless physical talents are carefully canceled out by his equally boundless enthusiasm for drinking. Coffee, beer, wine, if it’s in a container, he will enjoy it, a lot of it. He currently lives in Seattle. He loves riding in the rain and scheduling visits with the Man with the Hammer just to be reminded of the privilege it is to feel completely depleted. He holds down a technology job the description of which no-one really understands and his interests outside of Cycling and drinking are Cycling and drinking. As devoted aesthete, the only thing more important to him than riding a bike well is looking good doing it. Frank is co-author along with the other Keepers of the Cog of the popular book, The Rules, The Way of the Cycling Disciple and also writes a monthly column for the magazine, Cyclist. He is also currently working on the first follow-up to The Rules, tentatively entitled The Hardmen. Email him directly at rouleur@velominati.com.

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  • I don't know what goes into your asthmatic's inhalers, or what comes out of them, but about ten years ago I had a  case of bronchitis and got a big phatty albuterol inhaler for my trouble. Had a few doses left in it after I got better. Really fun to have a big pull and feel the turbocharger kick in. I wasn't competing with anybody so I didn't feel bad about getting a boost until the well went dry.

  • @unversio

    @Marko

    @Frank - Wiggo is cool. Let's face it. We all know the story. He's one of the few guys in the peloton right now who's approaching anything close to a LeMond or Hinault as far as being a complete rider is concerned. Nobody else right now is even trying. That's class. Take or leave is style, that's subjective. The beard is fine. As for me - best helmet/shades combo I've had. Super light, full coverage on the melon and the field of vision. And I think it looks good and have fun wearing it. So yeah, say what you will. Then fuck right the fuck off.

    Subjectively the helmet is new, different, and looks sharp. Objectively it is a safe helmet too. May try it next when it is black.

    Don't despair all. When I head out to MN for the Heck of the North I'll be having a word with that lid. I'm planning on crushing it, running it through a chipper and burning the rest. I'll put the remains lovingly in a Urn, and give it back to @Marko (it's not mine, so I can't, nor want to, keep it). To prove I'm not a complete animal (asshole), I'll even bring a proper replacement lid, free of charge to our Keeper.

    Everyone strays from time to time, even the Pope. Just needs to be some penance.

  • @ Marko

    Have you considered adding a less fisheyed photo of that helmet from a more flattering angle to the conversation? I'm seeing this as largely a photography problem.

  • Just gonna pop home at lunch time to grab the VMH's inhaler and give it a try.  Let you know if my speed in front of the Dell improves.

    May be handy for tomorrow mornings 6am ride in the pissing rain and wind though !

    What damage could it possibly do ?

  • @PeakInTwoYears

    I don't know what goes into your asthmatic's inhalers, or what comes out of them, but about ten years ago I had a case of bronchitis and got a big phatty albuterol inhaler for my trouble. Had a few doses left in it after I got better. Really fun to have a big pull and feel the turbocharger kick in. I wasn't competing with anybody so I didn't feel bad about getting a boost until the well went dry.

    Holy fuck. Totally forgot about this: I had walking pneumonia about 4 winters ago and was incapacitated for the better part of a month. As was the wife which was a blast with 2 boys under 4. Anyhow I was prescribed a frooomiam salbuterol inhaler. It was rather useful on the First Ride Back after being bedridden for quite some time.  Of course, I was not ready for such jet fuel and on the Second Ride Back, again under the influence, face met chip seal.  There ended my PED experiments. How those things are not on the banned substance list is beyond me.

  • @ChrissyOne

    @ Marko

    Have you considered adding a less fisheyed photo of that helmet from a more flattering angle to the conversation? I'm seeing this as largely a photography problem.

    Yeah thats not helping any is it, They don't look that bad I guess on someone with a large frame, Still say the shell size is way to big

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