There are two ways in life to be good at something. The first way is the most obvious, which is to actually be good at something. This is harder than it sounds because you need things like skills, talent, fortitude, and light sabers. The other way doesn’t require those things but it has its own challenges; basically, you have to be holistically awful at the sort of levels that make all the suck turn inside out on itself until it becomes awesome. American Flyers did that, and the fashion industry routinely uses this principle to their advantage, regurgitating fads and styles first as kitschy retro cool and then tricking us into thinking it actually looks good.

Cycling has happily been immune to this because our aesthetics were driven by function first through advances in technology; never in our history have we been so advanced that we felt the inclination to revert a step or two simply for the novelty of going backwards. The Velominatus may well be inclined to look to steel frames and three-cross box-section wheelsets for their durability and ride quality, but that is a luxury that we as amateurs enjoy without the demands of racing at the top level of our sport where events are won by fractions of percents gained through marginal advances in technology.

But apparently we’ve reached the stage now where Cycling style is being influenced by kids helmets and skateboard attire. I went for a ride with a good friend a few weeks back who was riding in Giro’s new baggy line of clothing. It flopped around like a sail in the wind generated by our own speed, and basically sent him backwards in the breeze that was blowing in along the coast. It looked good in the café before the ride, I have to admit, but last time I checked, Cycling clothing was supposed to be designed for Looking Fantastic while riding, not while sipping a doppio macchiato. (But let’s not understate the importance of looking good while sipping an espresso. We are not animals.)

And the helmets. There are accounts supported by doctored photographs floating around the internet of me wearing an ugly helmet, something I categorically deny ever happened. Nevertheless, let the record show that the lids the Pros are wearing these days are an abomination of style, culture, aesthetics, and progress. My Aeon is so light that I had to put on a few extra pounds just to make sure it doesn’t carry me off when I go outside. And guess what? It’s actually well-ventilated which means my sweet shades don’t fog up when I climb like the Evade makes them do. (Theoretically, of course. Because those photos are fakes.) And speaking of shades, I’m wearing a pair of Oakleys with photosensitive lenses that go from completely clear to black anodized depending on the light conditions. Also well-ventilated. That’s progress right there.

Riding a bike wearing an ice bucket on your head in baggy shorts and shirts with aviator sunglasses isn’t fashion forward, it’s Cycling – the most aesthetically independent sport in history – taking its cues from kids who think a long skateboard is an effective way to navigate through traffic. There may well be white space in the market for it, but that doesn’t mean it needs to be filled. We are the Velominati and we have standards, for Merckx’s sake.

Oh, and seriously, enough with the fucking beards. Rule #50, people. Sometimes you’ve just got to stand up and say we look like hell and I’m not gonna take it any more!

frank

The founder of Velominati and curator of The Rules, Frank was born in the Dutch colonies of Minnesota. His boundless physical talents are carefully canceled out by his equally boundless enthusiasm for drinking. Coffee, beer, wine, if it’s in a container, he will enjoy it, a lot of it. He currently lives in Seattle. He loves riding in the rain and scheduling visits with the Man with the Hammer just to be reminded of the privilege it is to feel completely depleted. He holds down a technology job the description of which no-one really understands and his interests outside of Cycling and drinking are Cycling and drinking. As devoted aesthete, the only thing more important to him than riding a bike well is looking good doing it. Frank is co-author along with the other Keepers of the Cog of the popular book, The Rules, The Way of the Cycling Disciple and also writes a monthly column for the magazine, Cyclist. He is also currently working on the first follow-up to The Rules, tentatively entitled The Hardmen. Email him directly at rouleur@velominati.com.

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  • @zeitzmar

    A bit of a dilemma: my girlfriend is moving out to join me in the Seattle area this summer and she is into cycling so one of her first purchases will be a road bike which I will help her to find. She also plans on buying a helmet, but she asked me what I thought about those "skater-type helmets."

    How do I lead her down the path to LVV and away from such monstrosities without being a dick about it and discouraging her from getting more involved in this sport that we all love? This is a person who not only tolerates my constant bike talk, but actually demonstrates interest in learning the Way.

    Rule 43 my friend. Gently guide her to the right style helmet and make the proper justifications around not sweltering, being ventilated, being lightweight etc.

  • @frank

    @Chris

    Tried to post this in The Rules last night but it seems relevant to Frank's rant about baggy gear kit and wrong helmets. Angus hasn't entirely brought into the rules and is rocking camo baggies along with the full face lid. Ed may not be in cycling specific kit but he cares a lot about looking fantastic. Either way, they've both got a bit of pace.

    You appear to be trying to link directly to photos embedded in your email. Which obviously none of us have access to.

    I'm not that thick. I'm using your fabled "paste directly into post" system having right clicked on the image in my email and taken the Copy Image option. I can't really see how that is any different from using the same method for an image that isn't in an email. No doubt it is cos I is not mac user. I'll try saving it to disk and using the upload photo method.

    Anyway, Rule 35 abuse, Angus style:

  • @frank

    @brett

    I think that low-key, sublimated kit is going to be the way of the future for anyone who doesn't want to look like a racer wannabe... maybe baggy won't be for everyone, but plain colours and no billboard-esque logos make sense.

    That is the principle behind Rapha. Look Fantastic without looking like you're on a team.

    I wish the unwritten rule of "and pay out your ass to do it" was a lurker less true.

  • Lurker... Not like I was for years here, but like little, a little less true.  Phone is trying to expose my past...

  • @therealpeel

    @frank

    @brett

    I think that low-key, sublimated kit is going to be the way of the future for anyone who doesn't want to look like a racer wannabe... maybe baggy won't be for everyone, but plain colours and no billboard-esque logos make sense.

    That is the principle behind Rapha. Look Fantastic without looking like you're on a team.

    I wish the unwritten rule of "and pay out your ass to do it" was a lurker less true.

    I do feel that a full kit shouldn't cost as much as a new frameset...

  • @therealpeel

    @rfreese888

    It's just outrageous - how anyone can participate in a sport, where the objective is to suffer nobly and maintain dignity at all times, and present themselves in such a flippant manner is beyond me.

    To wit - https://www.youtube.com/watch?v=WiQmQhA-OrM

    This is such a beautiful summation. Nicely dive.

    Wow. Consecutive posts with an autocorrect error.  Maybe I should actually read the post before submitting... Nicely done @rfreese888. Nicely done.

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