There are two ways in life to be good at something. The first way is the most obvious, which is to actually be good at something. This is harder than it sounds because you need things like skills, talent, fortitude, and light sabers. The other way doesn’t require those things but it has its own challenges; basically, you have to be holistically awful at the sort of levels that make all the suck turn inside out on itself until it becomes awesome. American Flyers did that, and the fashion industry routinely uses this principle to their advantage, regurgitating fads and styles first as kitschy retro cool and then tricking us into thinking it actually looks good.

Cycling has happily been immune to this because our aesthetics were driven by function first through advances in technology; never in our history have we been so advanced that we felt the inclination to revert a step or two simply for the novelty of going backwards. The Velominatus may well be inclined to look to steel frames and three-cross box-section wheelsets for their durability and ride quality, but that is a luxury that we as amateurs enjoy without the demands of racing at the top level of our sport where events are won by fractions of percents gained through marginal advances in technology.

But apparently we’ve reached the stage now where Cycling style is being influenced by kids helmets and skateboard attire. I went for a ride with a good friend a few weeks back who was riding in Giro’s new baggy line of clothing. It flopped around like a sail in the wind generated by our own speed, and basically sent him backwards in the breeze that was blowing in along the coast. It looked good in the café before the ride, I have to admit, but last time I checked, Cycling clothing was supposed to be designed for Looking Fantastic while riding, not while sipping a doppio macchiato. (But let’s not understate the importance of looking good while sipping an espresso. We are not animals.)

And the helmets. There are accounts supported by doctored photographs floating around the internet of me wearing an ugly helmet, something I categorically deny ever happened. Nevertheless, let the record show that the lids the Pros are wearing these days are an abomination of style, culture, aesthetics, and progress. My Aeon is so light that I had to put on a few extra pounds just to make sure it doesn’t carry me off when I go outside. And guess what? It’s actually well-ventilated which means my sweet shades don’t fog up when I climb like the Evade makes them do. (Theoretically, of course. Because those photos are fakes.) And speaking of shades, I’m wearing a pair of Oakleys with photosensitive lenses that go from completely clear to black anodized depending on the light conditions. Also well-ventilated. That’s progress right there.

Riding a bike wearing an ice bucket on your head in baggy shorts and shirts with aviator sunglasses isn’t fashion forward, it’s Cycling – the most aesthetically independent sport in history – taking its cues from kids who think a long skateboard is an effective way to navigate through traffic. There may well be white space in the market for it, but that doesn’t mean it needs to be filled. We are the Velominati and we have standards, for Merckx’s sake.

Oh, and seriously, enough with the fucking beards. Rule #50, people. Sometimes you’ve just got to stand up and say we look like hell and I’m not gonna take it any more!

frank

The founder of Velominati and curator of The Rules, Frank was born in the Dutch colonies of Minnesota. His boundless physical talents are carefully canceled out by his equally boundless enthusiasm for drinking. Coffee, beer, wine, if it’s in a container, he will enjoy it, a lot of it. He currently lives in Seattle. He loves riding in the rain and scheduling visits with the Man with the Hammer just to be reminded of the privilege it is to feel completely depleted. He holds down a technology job the description of which no-one really understands and his interests outside of Cycling and drinking are Cycling and drinking. As devoted aesthete, the only thing more important to him than riding a bike well is looking good doing it. Frank is co-author along with the other Keepers of the Cog of the popular book, The Rules, The Way of the Cycling Disciple and also writes a monthly column for the magazine, Cyclist. He is also currently working on the first follow-up to The Rules, tentatively entitled The Hardmen. Email him directly at rouleur@velominati.com.

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  • @Triathlete

    @Marko

    @Frank - Wiggo is cool. Let's face it. We all know the story. He's one of the few guys in the peloton right now who's approaching anything close to a LeMond or Hinault as far as being a complete rider is concerned. Nobody else right now is even trying. That's class. Take or leave is style, that's subjective. The beard is fine. As for me - best helmet/shades combo I've had. Super light, full coverage on the melon and the field of vision. And I think it looks good and have fun wearing it. So yeah, say what you will. Then fuck right the fuck off.

    Did that furry animal get in through the vents?

    Now I know what to do with my Pumpkin in the fall - carve a POC helmet. (I'm also fucking right the fuck off right fucking now . . .)

  • It's just outrageous - how anyone can participate in a sport, where the objective is to suffer nobly and maintain dignity at all times, and present themselves in such a flippant manner is beyond me.

    To wit - https://www.youtube.com/watch?v=WiQmQhA-OrM

  • @unversio

    MASH Transit

    Niiiiice! I'd wear that in a heartbeat. One of the (many) reasons I don't join a club is too many of the jerseys are so friggin ugly.


  • I've put this on here before, this is the only think I can think of when I see that damn Orange POC.

  • @PeakInTwoYears it is a hella East Bay production. Let me know when you come visit.

    @wilburrox

    @Nate That's friggen looney tunes. The sky blue suits are perfect. Hootin' while handing off the camera back and forth. I presume a cyclist could get down the hill quicker (?) but dang these guys were flying.

    They get down pretty fast.  A good descender on a bike is faster.  All this assumes that you are not impeded by an oblivious local driver in a Prius or Volvo.  Or really any car this side of a small well balanced and well driven sports car.

  • @wiscot

    @Pedale.Forchetta

    Rule #50?!? Ahahah...

    Just joking of course.

    That Giant Shimano kit really is one of the best looking ones I've seen in a long time. Not too garish or fussy, not too many logos. Just . . . right.

    I wish they had done a more black short. Other than that, they are good looking kits and bikes. And I love the nat sidewalls they run on their wheels all the time.

  • @mhoffinator

    @frank "” LOVE the UHF reference/clip.

    You sir, are a scholar and a gentleman.

    @Chris

    Tried to post this in The Rules last night but it seems relevant to Frank's rant about baggy gear kit and wrong helmets. Angus hasn't entirely brought into the rules and is rocking camo baggies along with the full face lid. Ed may not be in cycling specific kit but he cares a lot about looking fantastic. Either way, they've both got a bit of pace.

    You appear to be trying to link directly to photos embedded in your email. Which obviously none of us have access to.

  • @Ccos

    @PeakInTwoYears

    Far be it from me to call into question the grooming habits of a TdF winner. I just can't imagine riding with a beard if it's not winterish.

    And with all the marginal gains hooey that Sky is always blathering about, I'm sure he's been told just how many watts it's costing him.

    Something like 80% of the Pro peloton claims to have asthma. Its a fucking disgrace; the medication dilates your trachea and as a (genuine) asthmatic I can tell you how much of a difference it makes.

    Apparently Froome has suddenly come down with the condition himself.

    http://www.theroar.com.au/2014/06/12/didnt-know-froomes-asthma-now/

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