Forget quick-release skewer, the mechanical derailleur, carbon frames, or disc wheels. Never mind clipless pedals or brake-mounted shifters. Scratch those deep-section road wheels, lightweight helmets, or miracle fabrics.

The most important innovation in Cycling had nothing to do with those incremental advances, but rather with the invention of Cycling-Specific eyewear. To begin with, they allowed the Cyclist the privilege of being able to see where they were going, and avoided the indignity of having the eyes tear up on a descent. After all, no one needs to look like they’re crying because the speeds are too high. They also protect the eyes, saving them for important things like the admiration of the opposite sex.

Most importantly, however, they look cool as hell. And, as Paul Fournel rightly pointed out in Need for the Bike, to look good is already to go fast. To go fast, you need to look fast.

Oakley is widely considered to be the pioneer of cycling-specific eyewear, but others were doing Merckx’s work in that avenue at about the same time. While Greg LeMond and Phil Anderson were leading the arms race for the American eyewear specialist, another of my childhood favorites, Charly Mottet, was also busy sporting some prototype Rudy Projects and setting an early high water mark in the art of Looking Fantastic.

Once Cyclists sorted out that shades make you cool (we’re not as clever as rock stars), the late Eighties and early Nineties saw an explosion of rad eyewear in the peloton. Here are some standouts from the period.

[dmalbum path=”/velominati.com/content/Photo Galleries/frank@velominati.com/Shades/”/]

frank

The founder of Velominati and curator of The Rules, Frank was born in the Dutch colonies of Minnesota. His boundless physical talents are carefully canceled out by his equally boundless enthusiasm for drinking. Coffee, beer, wine, if it’s in a container, he will enjoy it, a lot of it. He currently lives in Seattle. He loves riding in the rain and scheduling visits with the Man with the Hammer just to be reminded of the privilege it is to feel completely depleted. He holds down a technology job the description of which no-one really understands and his interests outside of Cycling and drinking are Cycling and drinking. As devoted aesthete, the only thing more important to him than riding a bike well is looking good doing it. Frank is co-author along with the other Keepers of the Cog of the popular book, The Rules, The Way of the Cycling Disciple and also writes a monthly column for the magazine, Cyclist. He is also currently working on the first follow-up to The Rules, tentatively entitled The Hardmen. Email him directly at rouleur@velominati.com.

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  • @Optimiste

    The coolness of Mottet's shades was necessary to offset the awesomeness of those guns. Geesh! My attempts on both accounts are comparatively negligible.

    His guns look like they're photoshopped for Merckx sake; those skinny ankles, calves and enviable quads.

    Whereas I have kankles.

  • @The Pressure

    Somehow Hesjedal's shades weren't as cool

    If he'd been winning rather than mid-packing it, it might have been one thing but they were just awful.

    The only real memory I have of them is him climbing out of the saddle, going off the back.

  • @HigherGround

    I had a pair of those early Rudy Projects from 1987. Unfortunately, they were lost during a foray in to the Dark Side (mountain biking). I also had a pair of the Oakley Factory Pilots. I'm not sure where they are now, but an expedition through my parents' basement may be in order. They'd probably sell for a pretty penny on Ebay. I confess that I have spent way too much time agonizing over which pair of Oakleys to get for replacing my current Smith Optics.

    On a side note, my not-so- inner Beavis keeps chuckling at that picture of Mottet during a time trial. I am sure it provided a nice base to push against, but it looks like he's on a miniature toilet. And did anyone notice the Scott Struts on LeMond's bike? I recall reading that the first time he sprinted on them, they almost took his front wheel out from under him because of the direct connection and lack of flex in the bars.

    I've got some of that solid gold laying around too, I'll have to see if I can rustle them up. Gianni sent me his old Pilots which I can locate - I also have Briko Shots and these, which I can't recall the model name of.

    Stingers

    Shots.

  • You have really done it now. This is the perfect holiday post. I never owned any brikos but they model Pantani (the stingers?) wore were so weird and awesome at the same time. I hate how sunnies hide racers eyes but they sure do amp up the stud factor.

  • @il ciclista medio

    Never a truer word written frank.

    Who is this slick dude with Cipo? He looks like one of the Italians Charlie Weglius talks about: their concerns are just about how skinny they are, cars, and women. Probably in that order.

  • @frank

    @The Pressure

    Somehow Hesjedal's shades weren't as cool

    If he'd been winning rather than mid-packing it, it might have been one thing but they were just awful.

    The only real memory I have of them is him climbing out of the saddle, going off the back.

    "Weekend at Bernie's " audition

  • @Gianni

    @il ciclista medio

    Never a truer word written frank.

    Who is this slick dude with Cipo? He looks like one of the Italians Charlie Weglius talks about: their concerns are just about how skinny they are, cars, and women. Probably in that order.

    Alessio Di Basco with some serious manscaping going on.

  • Dug these up from waaay back in the drawer;


    Pilots, Blades and the all round versatile Frogskins.

    Still cool to roll in em?

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