How did we get to here? Here is Frank, the founder of Velominati, standing next to Eddy Merckx. Eddy is looking at The Rules, in Rouleur’s book-zine format. Frank is in his best button down sweater, trying to keep his shit together. And it is not easy for him to do this as Rouleur has invited him to London and now he is showing The Rules to Eddy Merckx.

The first time I met Frank he was wearing a Rouleur cycling cap (in a pre-Rules world, so no foul). The Velominati website is directly inspired by Rouleur magazine. Rouleur is a big, dense tome (or book-zine) of the best cycling writing and photography one can buy. It’s not cheap but why should excellence come cheap?

That Frank (or Velominati-The Rules, his billing on the invite) was invited to London to partake in this festivus is due to his persistence and unfiltered love of all things Cycling. A less persistent person would have told all of us to sod off and stopped paying the site’s hosting bills years ago. That Velominati is still here is because there are enough cycling fanatics out there who participate on the site and are not put off by everyone else’s dickish comments. We are amused by each other’s dickish comments. Personally I live for them. The Rules might be what gets the site notoriety but for those that enjoy the site frequently, it’s the daily surprises and humor that keep us coming back.

We should all take pride and pleasure that Frank is over there, representing all of us, having a laugh with Cipo, Fabian, David Millar and especially Eddy. Viva La Vie Velominatus.