V-Announcements: VLVV Product Line and Long-Awaited V-Casquettes

Whenever I drive somewhere in my car, I find myself wondering what the road would feel like from a bike. Driving in a car feels like cheating, especially on a windy day; roads are gobbled up at constant speeds irrespective of the conditions. On a bicycle, you learn what it costs to move up a gradient or ride into a gale.

I slip down into the basement a few times a day to admire my bikes. It is not unusual for me to pull one down from the wall and sit on it and imagine I might be riding it. If I change a component, I’ll bring the bike upstairs for a few days so I can gaze at it and evaluate how amazing it looks. I changed the bar tape from white to black on my #1 once, just to try my hand at what it would feel like to ride with black bar tape. When I changed it back to white a few days later, I felt a visceral sense of relief.

This is more than just being a Cyclist; this is the life of a Cycling Disciple – La Vie Velominatus. It isn’t our sport or hobby; this is our way of life. Everything we do revolves around the bike, whether we happen to be riding or not.

We have long had a Rules-Centric V-Kit available, and today I am delighted to announce a new product line centered not around The Rules, but around La Vie Velominatus. The design concept is simple: a clean design with a nod to the most iconic kit design ever, La Vie Claire. A full V-Kit line including a Witte (white) and Zwarte (black) jersey, a Witte Long-Sleeve jersey and gilet, Zwarte bibshorts, Zwarte Women’s bibs and shorts, and a new V-Shirt.

In parallel to this, I am over the moon to announce that we finally have V-Casquettes coming; one to match each style of kit. They are handmade in Italy by Apis, the premier cap manufacturer in the world and who make the caps for Omega-Pharma Quickstep among others.

The V-Kit Pre-Order window is open as of today and will be closing on January 1 at which time the order will be sent to manufacturing. (Orders may be modified or cancelled any time before January 1 at which time everything will be finalized for manufacturing.) The expected ship date is mid to late February. Please note that orders are shipped in the order they are received.

The Casquettes will be arriving at Velominati Headquarters in the next two weeks or so, depending on whether the troubles in Europe are impacting shipping schedules. Orders will be shipped as quickly as possible once they arrive, but we are not able to guarantee that Casquette orders will be arriving in time for Christmas (although we will do our best). The VLVV V-Shirt is available to ship as of now.

All products are available at The Gear. Please let us know if you have questions or if you are having trouble placing an order.

VLVV.